So let me tell you more about our first release...
Tested Sentences That Sell introduced the world to Elmer's famous Wheelerpoints, his proven formulas for using the power of words for greater sales success.
It can show you how to find the “sizzle” in your own product or service and use it to attract prospects and close more business.
Long out-of-print, this "Bible of Sales Persuasion" is now available again as an instantly downloadable eBook.
In Tested Sentences That Sell you'll discover:
How to come up with your own Tested Sentences and how to use them to create killer sales presentations, letters, and websites. Pages 114 to 119
Elmer Wheeler’s simple and easy-to-follow 3-Point Method for closing any sale. This technique works just as effectively if you are selling online or in a sales letter. Turn to Page 52.
Tested ways to prevent the prospect from saying “No!”. See Pages 62 and 63.
The simple technique that trial lawyers use to cross-examine hostile witnesses… and how you can use it to close more business. Page 161.
The one word change that brought in thousand of dollars of additional business for a telemarketing operation. Pages 132 and 133.
The secret of “invisible” sales words and why the way you sell or write your sales copy may be costing you a fortune. Flip to Page 99.
The hidden “buying signals” that many sales people miss completely. Go to Pages 53 and 54.
The absolutely critical “one big question” you must answer in the minds of your prospects before you attempt to sell them anything. Page 2.
Selling sentence oddities that make people respond like magic. The insights into human nature in this section alone are worth their weight in gold for anyone serious about sales success. Study Pages 138 to 142.
The 3-letter word that will revive almost any sale. Turn to Page 12.
How a fishing trip to Long Island taught Wheeler the two most important keys to “hooking a prospect”. Pages 127 and 128.
The Wheeler X, Y, Z formula for understanding the basic buying motives. Elmer’s research showed that at least 85% of prospects can be sold if you understand how to unlock these three “mental pocketbooks”. See Page 25.
How to find the sizzle in any product or service… and how to use it to make your sale soar. Turn to Page 2.
The "Say-Something" Formula that Wheeler found to be the secret of almost all successful sales presentations. Page 107.
Exactly how many seconds you have to get a prospect’s attention... and how many minutes before sales fatigue sets in. Elmer proved these numbers using a lie detector at Johns Hopkins University. See Page 37.
How to take the “temperature” of the prospect so you know exactly when to begin the close. Learn the easy-to-miss signs that timid and hesitant buyers make to show they need "one last push". Read Pages 49 through 52.
Five effective ways to immediately make the other person feel at ease. Page 102.
The sale-stopping mistake that many sales people and online marketers make. Turn to Page 45.
Are any of these “sales killers” coming out of your mouth? Page 96.
How to handle objections… Elmer’s techniques work regardless of how you are selling… in person, in print, over the telephone, or online. Flip to Page 47.
The two little words that turned nickels into dimes at the soda counter and how you can apply this principle to whatever you sell. See Page 24.
The simple and highly effective closing technique that Elmer Wheeler discovered through extensive testing on millions of people. Turn to Page 66.
The art of quoting price. How to avoid price discussions too early in the sale. How to make the price irrelevant to the prospect. How to handle price objections. Pages 55 to 57.
Wheelerpoint 2 and why it's critical for both online and offline marketers. Page 3
How to deal with a “know-it-all”. Turn to Page 48.
Why being this type of sales person sends prospects to running for the nearest exit screaming with their hands over their ears. See Page 11.
Why three little words sold millions of expensive new clothespins and how you can use the simple principle behind this success to make your sales soar. See Page 22.
The roles of desire, fear, logic, and emotion in the prospect’s mind. Know when to appeal to the customer’s heart and when to use logic to make the sale. Read Pages 24 to 26.
The Wheeler A and B rule and how adding this special ingredient to your sales pitches will boost your closing rate by at least 25%. Turn to Page 30.
What to do when you are “lost for words” and need more time to think? Simple advice but many sales professionals do just the opposite. Turn to Page 42.
What Sherlock Holmes taught Elmer Wheeler about selling. This is the secret that all top salesmen, master marketers, and “con men” know. Page 19.
Elmer Wheeler's methods will work for you… regardless of whether you sell in person, in print, over the telephone, or on the Internet.
His principles for capturing a prospect’s attention and “forcing” him to open his wallet are just as effective today as the day they were written.
This makes sense. After all your customers are motivated by the same desires and needs that have governed human behavior since the dawn of time.
As Elmer Wheeler said, “Basically we are all alike and respond to the same buying urges. The same emotions that sold customers 20,000 years ago still sell them today.”
“Okay, So What's It Going To Cost Me?”
As I mentioned already, I'm releasing Tested Sentences That Sell as a downloadable eBook.
This is a win-win for both of us.
I don't have to deal with the hassles of managing printers, warehousing, and fulfillment houses.
And you'll get this book at a great price because I can pass my cost savings right on to you.
You'll also get immediate access to Tested Sentences That Sell over the Internet. No need to pay a small fortune to a used book dealer and wait a week or two for a smelly, musty book to arrive.
So here’s the deal… during this introductory period you can purchase Elmer Wheeler's Tested Sentences That Sell as an downloadable eBook in Adobe PDF format for just $29.95.
And to make the decision even easier for you I'm going to give you some four bonuses that I think are just as valuable as Tested Sentences That Sell.